Regency Travel: Cary’s New Itinerary

The Post ChaiseWhen you’re writing about the past, too often our references come second, third, or even fourth-hand. We read diaries and letters that are often edited by children and grandchildren. We scan biographies–some brilliant and some shabby beyond belief. And we read books written about the Regency. But sometimes a novelist needs more.

When writing about characters who live in the Regency, we often need t o get into those character’s heads. We need to see how they lived. We need first-hand experience. I’ve been known to read by candlelight–truly an eye-straining experience–brandish a sword, and even try a quill and ink to see what it’s really like.

But there are some books that offer a first-hand experience. And one of my favorites is Cary’s New Itinerary.

At the end of the eighteenth century, John Cary was commissioned by the Postmaster-General to survey all the principal roads in England. He did this by walking these roads, pushing a wheel connected to a counter, which kept a tally of the number of rotations and then produced an accurate mileage.

Between 1787 and 1831, Cary put his knowledge to use and published, among other books, the New English Atlas, The Travellers’ Companion, the Universal Atlas of 1808, and Cary’s New Itinerary. The maps and surveys have some of the most accurate and valuable data about the structure of the Regency world. They also provide an insight into how people traveled in the Regency.

Published in 1815, the fifth edition of Cary’s  goes on to explain that it is, “an Accurate Delineation of the Great Roads, both direct and cross throughout, England and Whales, with many of the Principal Roads in Scotland, from an actual admeasurement by John Cary, made by command of his Majesty’s Postmaster General.”

There’s more detail provided at the front of the book in an “advertisement” that’s more of a preface.

The information alone on roads and distances, with fold-out maps provided, has helped me sort out the practical problems that face any Regency writer–such as, how far is it really between London and Bath? And what roads might one take? However, Cary’s offers much more.

Cary’s divides into neat, organized sections. The man was obviously methodical. The first section lists the direct roads to London–as in all roads lead to this metropolis. The next section gives a list of principal places–i.e., larger towns, that occur along the cross-roads. A cross-road is a road that crosses one of the direct roads into London. At this point, you begin to see how London-centric this world really was. As someone living outside of London, it would be your goal to get to a major town, and then you could get to London. Cary, living in London, wrote his book for outward-bound Londoners, and that is how the book is organized.

The next section is as important to a Regency writer as it would have been to someone traveling in the Regency–it is a list of coach and mail departures. This includes the name of the London inn from which the coaches departed, the towns each coach passed through, the mileage, the departure time, and the arrival time. It’s an utter godsend if you have to get your heroine to Bath at a certain hour on the coach. I can also picture Regency Londoners pouring over this information, planning short trips to the seaside, or to watering towns.

The next section lists all direct roads, as measured from key departure points in London, but this is not just a dry list of mileage. Descriptive notes are tucked into various columns to describe houses of note and distinctive sights. For example, if you’re going to Wells from London, then, “Between Bugley and Whitbourn, at about 2 m(iles) on l(eft) Longleat, Marquis of Bath; the house is a Picture of Grandure, and the Park and Pleasure Grounds are very beautiful.”  This was an era in which slower travel meant taking the time to look at surroundings.

The next section provides a similar treatment for cross-roads, and not to be overlooked, Packet Boat sailing days are listed for England’s various sea ports, just in case an intrepid traveler whishes to travel abroad.

Finally, Cary’s provides an index to Country Seats, or as Cary’s notes, “In this Index the Name of every resident Possessor of a Seat is given, as well as the Name of the Seat itself, wherever it has a distinctive Appellation.”  This is actually a list from the 1811 returns to Parliament, as noted in the book. In the Regency, this actually would have been a much used feature, for it would allow a traveler to look up and visit various great houses and country seats. It was a time, after all, when visitors expected the great houses to always be open for show, and to be gracious in their hospitality.

Overall, Cary’s is not a book that will give you insight into the politics of the Regency, nor into the social structure of that world.  However, between its worn covers lays the description of the Regency world that can put you back into that era, just as if you were traveling the roads of England.

POV — What Readers Don’t Notice (Unless it’s Wrong)

Point of View is a phrase that writers use to death. It’s one of those things that a reader doesn’t notice until it’s done badly. But it’s also one of the most critical skills because it affects everything else in the story.

You don’t really think about until you have to figure out whose point of view gives you the best story.

Now, the “duh” moment here seems to be that well, of course any story uses the point of view of the main character. But sometimes that doesn’t work so well. Dr. Watson is the point of view character in Sherlock Holmes stories so Sherlock can seem smarter. (Watson’s no slouch, but by making him the POV character, the writer can hide clues that Sherlock will eventually use to make amazing deduction.)

My rule of thumb is to use the character with the most at risk in a scene–this gives the scene better conflict and drama. That risk also works better, too, if it’s emotional risk–a character who doesn’t care that a gun is pointed at him is not going to give you great drama if that character doesn’t care about dying. But this is a guideline, not a rule. Also, this doesn’t help with the whole story.

Should you write in third person, first person, multiple viewpoints, single?

This goes back to being a reader first.

What do you read? What do you like to read the most?

I’ll read just about anything, cereal boxes included. But while I like first person stories–when they’re good, they’re brilliant–I tend to read more third person. I’ve written first person stories, but I lean towards third person. But I’ve also learned over the years to control this so it’s a limited third person–I’m not dragging the reader into everybody’s heads.

There are also a few tricks to smooth viewpoint transition.

1 – Use proper names, not pronouns. He/she (or even worse, he/he) tends to put the reader deeper into his/her point of view. By moving out to a proper name, you’re moving the viewpoint out (like a camera would move out), which helps smooth the transition.

2 – Use action to hand off the POV switch. As in: Helen dropped the book. John caught it and handed it back. Notice how the action again moves the reader out of thought and into “seeing” a scene, so the action allows a change of POV by also helping move the POV out a little, into the room before dipping back into someone’s thoughts.

3 – Use clean sentence and paragraph structure to keep the transition cleaning. You can do anything, even change the point of view in the middle of a sentence. But why risk losing your reader by doing this? Instead, make your transitions clean and clear.

If you use POV right, no one will ever notice it. But oh, if you do it wrong, everyone knows.

Writing the Regency Novel

I’m giving a workshop at the RWA National Conference this July (just got the times and it’s Friday at 4:30 – 5:30, so early enough to enjoy dinner Friday). And part of what I’ll cover is why set your fiction in the Regency era?

For all that it covers an amazingly short time span (1811 to 1820) the English Regency has a remarkable allure.  Mystery writers, including the great John Dixon Carr, have chosen this era for a setting, and the Napoleonic wars offer the setting for the popular Sharp series by Bernard Cornwell and the Aubrey/Maturin Series by Patrick O’Brian’s. In Romance writing, the Regency is perhaps the most popular historical time period, and has launched many now best selling authors. But why should such a short time span–nine years really, although the Regency influence extends over perhaps thirty years–prove so magnetic?

Answering that question could be the target of a scholarly book, but space is limited–and time fleeting–so perhaps the best course is to emulate the Regency in brevity, as well as in style, and carry things off with a high hand. Of all time periods, the allure of the Regency might well be that it was a time when style triumphed. The era sparkles with wit, gallantry and elegance in fashion, furnishings and frivolity. It was an era in which a man with no background–Beau Brummell–could become the leader of male society just because of his style and wit. At the same time, Turner was painting and shocking the world with his art, while Byron was writing and shocking society with his life. Charles Fox was being brilliant in politics, and shocking just about anyone who met him. And Sheridan was writing plays that still amuse with their wit.

It was a brilliant era. And an era of the extremes of rich and poor, and yet it was an era in which if you were good at something, you could gain fame and fortune. The prizefighter John Jackson (1769-1845) won fame with his fists, but went on make his real fortune by teaching boxing lessons to the cream of society. For a gentleman to say he got the chance to spare with Jackson was considered a social coup. The status given Jackson makes him perhaps a forerunner of the modern sports superstars. In fact, the Regency could be said to be a time when much of our modern sensibility of admiring skill–rather than inherited status–seemed to take hold.

A full answer to the appeal of the Regency era, however, must look at not just the actual time period itself, it must take into account the fiction and films which have so greatly shaped our impressions.

All this and some details of the history that you have to get right (and what can you fuss with or make up) will be covered in the workshop. But it’s worth noting that the Regency’s reflections to our era cannot be overlooked: change, uncertainty, but still the need for daily routine, and the relief of pleasure. The royal scandals filled newspapers with sympathy for the Princess of Wales, and this left the Prince unhappy about this. There were opportunities for those with vision, and at the same time great risk for those so unwise as to invest in the wrong future.  All of these qualities resonate with us. However, the Regency is blessedly in the past.  It is a world slipped into the past and therefore one with a safely known future.  Somehow these people who lived then found a way to happiness, to prosperity, to joy, to survival.  And what more comforting message can a reader find?

The Pitch, The Blurb, The Writer’s Headache

It’s not enough to write a book–you have to figure out the pitch…the blurb…the exciting sentence that’ll make someone want to read a book. So you have to switch from a writing mind to a marketing mind, which is not always easy. But at the Desert Dreams conference this past weekend, I had a “duh” moment–this blurb is the external conflict for the main character.

This is a “duh” moment since it seems obvious, but I’d be struggling with fitting external/internal/more than I need into a short, catchy sentence. I know some folks like high concept–I’m more about interesting conflict.

Paths of DesireSo I’ve been applying this insight to the books, and came up with this for Paths of Desire:

NO MAN’S MISTRESS…

She wants a rich lord for a husband—she won’t end like her mother, abandoned and broken.

NO WOMAN’S FOOL…

He wants to prove to his friend she’s the wrong woman—he knows too well the pain of a bad marriage.

WHEN AN ACTRESS CROSSES PATHS WITH AN ADVENTURER IN 1813 LONDON…

The last thing either wants is to fall in love, but when desire leads to a passion that won’t be denied, how can the heart do anything but follow?

This is way shorter than what I had and I actually think (hope) it’s far more catchier. Can you match these others to my books? (Click on the phrase to see the book.)

Reformed rakes make the best husbands–or do they?

Will it take a Gypsy thief to steal the heart of a rake?

A girl who can tame any wild creature….

A Gypsy lord out to redeem his name…

Some of the lines came out as questions, some as core situations.  The situation ones obviously needed a bit more, but they are at the heart of the book.

So…better maybe? We’ll see in the sales.

Clichés: Easy as Pie

1: a trite phrase or expression; also : the idea expressed by it
2: a hackneyed theme, characterization, or situation
3: something (as a menu item) that has become overly familiar or commonplace
Easy as Pie ClichesThat’s how Merriam-Webster’s defines a cliché — unfortunately, there are still far too many of them around. As writers, we owe it to our work, our characters, and our readers to change these hack phrases and situations around for something fresh. They are, to use a cliché phrase, easy as pie to come up with. And that’s the problem.
The first step, as with an addictive problem, is to recognize that it is a problem. And, yes, clichés are addictive. They pop out easy as easy as that pie from a greased tin, and they slide on by–which it’s why it’s a good idea to read your work aloud. You’ll catch these more easily when you read your own work.
They’ll show up in phrases–those are the easier ones to grab and shake out. The “stalking like a panther” phrases. Or easy as pie, or you’ll find many more over at Laura Hayden’s handout on Suspense.net. These just need a fresh phrase–an image that has not become used up in its overuse.
The harder ones to catch are the clichés situations that come from getting a little too lazy with the plotting. The ones I keep seeing crop up (in unpublished manuscripts) are:
1-Kidnapped heroine. Heroine stupidly ends up on her own and bad guy kidnaps her. Bad guy never seems to have a particularly good reason for this, menaces heroine without doing anything to her really, and ties up heroine for convenient rescue by hero. This is so old it creaks. Come on folks–if you need a confrontation with heroine and bad guy, come up with a better situation. How about bad guy throws a party and heroine is invited? Or what about kidnapping is really a plot to get to bad guy? Or how about a smarter bad guy who is just going to shoot the woman on sight and get her out of his way. This is easily solved with characters who are better motivated and who make sense.
2-Hero and heroine argue after making love. He pulls away, she pulls away, and all for no particular reason. How about letting your characters talk, hash it out, and make everything worse by blurting out the wrong thing at the wrong time? If you find yourself having to contrive the conflict, go back and give your characters deep, good reasons for not being in a relationship. If your characters are not acting in unique fresh ways, time to look at how do you motivate them to be unique, fresh folks.
3-Bad guy is infatuated with heroine. In such cases, heroine is usually hateful, mean, and bad mouths the guy, but somehow he still “wants” her. Another moldy oldy. This often comes along with bad guy wants heroine’s money–and while money is a good reason for a lot of things, it’s also been done way too many times. This is where you need to find better, deeper reasons for actions. Orson Scott Card gives wonderful advice in his book, Characters & Viewpoint, that the first four or so ideas you come up with for character motivation are almost always clichés–that’s why they pop up so fast.
4-Bad guy is just insane, which becomes explanation for everything. This shows up in almost every weak romantic suspense out there–and in more than a few Westerns, too. Bad guys need to make sense–they need motives and in some ways the word “sociopath” has led too many writers to think this is a bucket into which the bad guy can be dumped without any more effort applied. Go watch Dexter to see how a complex character can be created instead of just another crazy killer on the loose.
5-Hero/Heroine experience unexplainable attraction–beauty blinds sense and leads to lasting love, they are just “meant to be” soul mates. This often comes along after characters have been rude and horrible to each other for about 100 pages, but the truth dawns and true love (and sex) wins out. This situation is older than Cinderella, and is overdue for retirement. Give all your characters good reasons for their actions, and look for fresh reasons. Maybe your hero is a sucker for a great pair of legs, and that’s the initial draw–but it’s the fact she has a Cub’s t-shirt in her closet and wears it on game day, and eats hot dogs just the way he likes them (dripping with mustard, relish and sliced red onion), and won’t go outside without smearing every nose in sight with SPF 50 that does him in. Maybe her eye is caught by the broad shoulders, but he is a guy who cooks, loves pasta as much as she does, and he has a southern drawl that does her in, and he’ll do a deal to watch chick flicks with her (in exchange for a movie with stuff that blows up in between).  Its the details that make your characters–don’t get lazy here.
6-Hero’s ex wants him back, and so causes trouble. Usually this means ex lies (and heroine believes her–and, really, you would believe whatever you guy’s ex said over what he says?). This also usually has the ex being so nasty that you wonder how the hero ever hooked up with her in the first place–it really does put him in a very bad light. There’s an easy fix for this one–just remember we are all the hero of our own story. Even the ex has a story that makes her sympathetic and a good guy–make sure you know this story about her (and that you like you as much as you like all your other characters). And keep telling yourself–characters who are one-sided are cliche.
7-The big “MISUNDERSTANDING”. Hero/heroine assume the worst about each other after glimpsing something. This is usually heroine sees ex leaving hero’s bedroom (and or an intimate moment) and heroine assumes he’s back with her (and why she doesn’t go pounding on doors for answers is a mystery), or this is heroine is seen with someone from her past and hero assumes the worst–oh, my god, she hasn’t changed. This is a case where you wonder what are these two doing together. Then you wonder why doesn’t anyone talk. Make it easy on yourselves, folks–when in doubt, put your characters together and get them talking. The talking should make things worse, not clear up misunderstandings. And always remember conflict based on misunderstanding is a cliché.
8-Bad guy has to explain all his reasons for his actions. The Incredibles gave us this present tense verb of monologuing. If you have to stop the story to explain a bunch of stuff, consider the possibility that either the plot is too complicated or that you need smarter characters who can figure out things without having to have stuff explained. The other way around this is to make the information so interesting that folks will sit though this cliché without complaint. But that’s a risky bet.
9-The hero/heroine suddenly has a skill that’s unexplained and doesn’t fit their past. This happens with careless writing (the writer forgot to foreshadow a skill), or when a writer has backed herself into a corner and needs to get out–that’s not usually done gracefully. Just remember to ask if you’ve set up a character who can pull off the skills needed to make the plot work. Also remember that readers are not very forgiving of “luck” factoring into a story unless it’s bad luck (or unless the character has had so much bad luck that the readers are rooting for the universe to give the characters a break).
10-The parents who want to force the heroine into a bad marriage. This one shows up mainly in historical romance, and sometimes in some contemporary romances. And, yes, while there are bad parents out there, this ignores the basic core of most folks, which is that we regard friends and family as attachments of ourselves–we want the best for them because they are a part of us. To go against anything that is core to most people, you have to use strong motivations–this is usually overlooked for the quick form of just having them be greedy folks. That’s a cliché because it’s going for a quick answer instead of really figuring out your characters.
Now you’re going to find all of these clichés in various best sellers. Which goes to show there are no rules. But you’ll find them carried off with either a twist that gives them a little fresh tread on an otherwise worn tire, or you’ll find them stuffed in with so much other good stuff that most folks will turn a bad eye. But how much better to be aware of the clichés and to be ready to make the effort to find characters who’ll take you through a story with a lot more interesting things going on, all because the characters themselves are fresh and new and worth spending your time in their company.

Novelist’s Inc’s Cast of Characters

Cast of Characters CoverNovelists Inc. is the only writers organization devoted exclusively to the needs of multi-published novelists. They’re also doing a lot to innovate these days, and help authors publish–this includes starting to do some publishing too.

Today, April 3, NINC is bringing out  a fiction anthology, Cast of Characters, with twenty-eight original stories, eleven of which are from New York Times bestselling authors that reads like a who’s who.

Contributors include:

CATHERINE ANDERSON
VICTORIA ALEXANDER
JO BEVERLEY
BARBARA BRETTON
JULIE COMPTON
TANYA ANNE CROSBY
CAROLE NELSON DOUGLAS
ROSEMARY EDGHILL
ANGIE FOX
HEATHER GRAHAM
VICKI HINZE
CJ LYONS
KATIE MACALISTER
ASHLEY MCCONNEL
JULIE ORTOLON
LAURA RESNICK
PATRICIA RICE
DEB STOVER
VICTORIA STRAUSS

And, as they say, more. It’s not quite a cast of thousands, but as NINC puts it, you do get “a collection of unforgettable personalities.”

Stories range over all genres–so there’s lots to enjoy, including:

  •   #1 New York Times bestselling author Victoria Alexander delivers her first short story with a contemporary setting – as does New York Times bestselling author Tanya Anne Crosby.
  • New York Times bestselling author Jo Beverley brings back the hero of her novel Forbidden Magic.
  • New York Times bestselling author Angie Fox creates a new Biker Witches story.
  • New York Times bestselling author Katie MacAlister tells the story of one of her most beloved teen characters as an adult.
  • National bestselling author Julie Ortolon tells the beloved Pearl Island story her fans have been clamoring for.
  • National bestselling author Diana Peterfreund offers the origin story for one of the most important magical items in her “killer unicorn” series.

You can buy Cast of Characters from from Amazon, Barnes and Noble, Apple and all other online booksellers. And Novelists Inc. is offering a free e-book of “set pieces” from upcoming member novels. You can get this volume free at the Novelists Inc. website, www.ninc.com.

To read more, head on over to Fiction Studio (Lou’s site — he edited the anthology and is the current NINC president). Or just go buy the book–short stories are a great way to find new authors to love.

The Story Tellling Instinct

Don't Fence me InThere’s a school of thought that there are somethings about writing that cannot be taught. In other words, you can teach grammar and plot structure and the technical stuff, but there’s something about story telling that you have or you don’t have. I’m not sure I buy into this.

Yes, we all have different levels of talent, but if you start fencing some folks out, you’re also fencing yourself in, and that’s never good. To me, this is like saying, “Well some dogs don’t chase chickens.”  If you hit a dog for doing something, that will stop that dog’s instinct to do what it loves to do–but that doesn’t mean that dog was not born to chase and hunt. And folks just like to tell stories–we all love stories.

I’ve taught story telling before–I’m about to teach an online class for Lowcountry Romance Writers on this (because there are classes on so many things, but most folks don’t talk about how to put it all together). And I think if you have a strong desire to do something because you love that thing, you’ll find a way to improve. You don’t get the desire to do something without some level of talent to go with.

Now, American Idol auditions may point to this not always being the case. But I’m willing to bet a lot of those really awful singers are there not because they love music and singing, but because of a desire for fame. This means their desire and talent don’t match: a love of fame is not going to make you a singer. (Or a writer.) You have to love your art enough to sweat for it, and be willing to do it for pennies, for free sometimes, and just because you cannot not do it. You tell stories because you have a story telling instinct. This, like any other instinct, can be developed and improved–or it can be beaten into oblivion. It’s that small, still voice inside that tells you when a story is on track, and it’s the thing that stops you from writing when the story is going wrong. It’s something you have to come to believe in and the more you use it, the better it will get.

And here’s ten ways to know if you have this instinct.

1-You cannot tell anyone about what happened today without embellishing, just to add some interest.

2-If someone’s giving you gossip about others, you always end up asking: “And then what happened?” And it’s really irritating if that person doesn’t know.

3-When you walk a city at twilight, you not only look into the open windows, but start inventing things about the people who live there.

4-If folks start telling you real life stories you want them to put a good ending on it even if there wasn’t one.

5-For any news story you don’t just wonder why someone acted as they did, you can come up with all sorts of plausible reasons.

6-When something bad happens to you, yes you cry–but there’s always some small part of you taking notes.

7-When a friend starts telling you about terrible things that have happened to them, you think about how this would be great in a story.

8-It’s almost impossible for you to walk out of a movie or put down a book–even the really terrible ones–because you always have a hope the story will get better, and you have to see how it ends (even if its obvious, because its cliche, how its going to end).

9-Your pets always have back stories–and you’ll tell them to anyone who will sit still.

10-You’re willing to do stupid things at times just because you’ve never done them and you have a character (or might someday have a story with a character) who is going to do them.

If you start nodding at five or more of these, you’ve got the story telling instinct, but it needs work. If you’re only nodding at a couple, your story telling instincts have been beaten out of you by past teachers who have also killed their own instincts–time for lots of meditation and getting back in touch with your subconscious. If you nod at eight or more of these, congrats–you’re instincts are going to serve you well.

Writers Come out of the Closet

Hi, my Name is Shannon, and I’m a Writer

It’s taken a long time for me to get comfortable with saying, “I a writer.” Part of this is due to the fact that I’ve always written—it’s just something you do…well, something I do. Part of this is due to the looks you get when you say this. Eager anticipation mixes—yes, they really do want to say they’ve met a real author—with half-hidden skepticism, and then you get The Question.

The Question comes phrased one of two ways. It’s either, “Oh, what do you write?” This comes with an implication that maybe you write technical manuals, or non-fiction, or something that means of course you don’t write anything meaningful—as if somehow none of that other stuff counts. (Is this because we’re taught in school that only “literary fiction” is of real value?) Or you get, “What have you written lately?”

Now, no one asks an accountant, “What taxes have you filed lately.” Or asks any other profession to somehow provide credentials to prove your claim. Lawyers do not have to whip out briefs; doctors do not need to show their latest prescription and case file. But a writer…you have to name your books, your stories, and I’ve thought sometimes that I should just carry a resume to show folks who ask. And here’s the thing—you tell them you write romances (or whatever genre, if you’re so lucky as to have a single genre), and you mention your story titles, and you get a blank look back. You’ve kicked their puppy, burst their balloon, salted their punch. Somehow you’ve disappointed. You’re not quite “a name” (or at least not the name they were looking for), yet you’re a writer. You’re not writing what they read, or what they want to tell people they read. The person doing the pop quiz has nothing to take home—no bragging rights for having met “a real author” (of real books, the definition of which changes depending on who is doing the reading).

It’s worse before you publish. It doesn’t get much better after you publish. So you start holding back. You duck the question. You keep it under wraps or wave it off, and you only answer if your significant other brags about you thus forcing you into The Question.

And when it comes time to file taxes, you hover over the words and put either a slash (as in I’m a web producer/writer), or you just put down the day job. Never mind that you’re working at a job that pays way less than minimum wage and doing it for love—those folks used to be admired, and now if you’re not a “professional” somehow you’re not legitimate. And never mind that you’re incurring all the cost of a business (equipment, supplies, training, sales letters, proposals to solicit work). Nope—somehow none of that really counts.

It’s worse before you publish. It doesn’t get much better after you publish. There’s still that edge of guilt—oh, yeah, well a real writer would have _______. Fill in the blank. A real writer would have won awards, been on best seller lists, sold fifty books…it’s like being an alcoholic in reverse. Instead of saying, “Well, I’m not an alcoholic because I don’t drink in bars.” (Or whatever excuse works.) It’s, “Well, I’m not a writer because I don’t write serious fiction.” (Or whatever excuse works.)  The excuse is all about excusing yourself from being a real writer. Meaning you can play around with the craft. Make it a hobby. You don’t have to think of yourself as a craftsman and artist and act that way—you don’t have to own the job.

I did this for a long time—longer than I should have. I had a day job. It paid well. I had a social life. I had family. I had lots of stuff going on. But I wrote at night and sent off manuscripts and took vacations from the writing when it wasn’t going so well. I quit a dozen times and started back at it even more times when the stories wouldn’t leave me alone (and when I got so grumpy from not writing that I couldn’t stand myself). And then I figured out I had to take it—and myself—seriously. If I wanted to be a writer, I needed to write.

I got comfortable with thinking of myself as a writer—still hated to say anything. I hung around with “real writers” who’d sold books. I kept at it. And I sold some books. I won awards. And I still didn’t feel comfortable with the title of “writer.” Author wasn’t so bad—I could do that at book signings because I had the dammed books in front of me so if someone asked The Question (and, yes, they did, even with the books sitting there), I could just gesture like Vanna. Here’s the goods—go ahead and give me that look, I dare you! But the rest of the time…

Well, still struggling. After all a real writer makes her living from books. Well, that’s what I do now, and guess what…I’m almost comfortable with the word. And I’m thinking it’s about time I do more than get comfortable with it. I need to own it. Looks from folks be dammed, it’s what I do.

Nowadays, I can talk about what I write a bit better. The looks still come, particularly when I cannot whip out a book to show someone—eBooks are great for a lot of things, but not so much for ego validation. The comfort zone is widening. I still aspire to more…to best seller lists, and to that ever elusive deal that someone will bring the validation I’ve wanted.

But I’ve figured out there’s never going to be enough of that from the outside. No deal will bring reassurance—I’ll always wonder afterwards if I can live up to it, or if they just got the wrong person by accident. No award will be enough, and no lists will make me into what I want to be. If it’s coming from the outside that means it goes away, too—the outside stuff always does.

It’s got to be an inside job, this idea that you’re a writer. That I’m a writer. It’s got to be grabbed and believed and fought for and defended. It’s got to take root so deep that it’s part of saying your name. It’s what you do—it’s who you are. You’re a writer because you write. Good stuff. Stuff to be excited about and want to tell folks about and grin like a loon when you talk—and make it into more than just a hobby, because it’s part of your soul, your heart, your being.

So…time to jump out of the closet and off the cliff. I’m Shannon, and I’m a writer. Now, what do you call yourself?

Joan Vincent Guest Blogger – Honour’s Debt

Welcome guest blogger, Joan Vincent…

Joan VincentHi, I’m Joan Vincent. I live in Kansas which is a long way from Enlgand and the Regency period. And I have a minor in American History. Who knew I would read over 200 regency romances in a month one summer long ago and decide I would like to take my hand at writing one? Certainly surprised me, delightfully so.

Honour’s Debt is the first book in my Honour series. It started out far different than it is today. It began it as a sweet rather simple regency like all my previous books and then, in chapter five my villian was killed. That rather stunned me. I needed at least 50,000 more words and what’s a story without a villian?  My sister said “find a worse villian.” After ruminating on it a few days I sat down and just starting typing. (I do plot but I’ve found if I don’t let my characters do what they want the story just doesn’t go anywhere. I once thought I created the characters and I’m in charge but something else is at work too) To my amazement a very dastardly villian–a master French spy appeared. Along with him came a young emigré pursing him. When I told my sister I didn’t know who this young man was she suggested i use for a character from an earlier book. The story reshaped itself; it became an entirely different more complex story. And it flowed onto the pages. In a week I had sketches for six more books but that it for another time.

Honor's DebtI didn’t fall in love with my hero but I like and respect him very much. Truth be told I did fall in love with the young emigré. He was six when he first appeared in the first regency I ever wrote –not the first one published. It was very spooky when I learned one of the men who tried to kidnap him in that book was the French master spy in Debt. These two men are in every book in the series.

The hardest part of writing the book was a multitude of research. After years of researching for and writing regencies I am grounded in a lot of regency history. But I had never had a hero who was in the military–much less the cavalry–the 15th Light Dragoons. I chose the 15th after research revealed they were in Spain in 1808. Then the real work began. There was the question of Light Dragoons or Hussars–you can read reams of information and still wonder about that. Also what color was their uniform, and in particular the facings they wore–each regiment’s is different. Once I got the details I needed I knew the hero’s motivation was grounded in what happened in Spain. More research was necessary to find the location where the action would take place in England. The setting had to have smuggling which led me to a study of Martello towers. More investigation followed on cottages. I always sketch out my character’s homes and this story involved several.

I like to be as accurate as possible. Accuracy in detail grounds the story, but plot drives it. Major Quentin Bellaport, Viscount Broyal sets out to redeem a debt of honour but falling in love was not part of the plan. Intent on saving Maddie Vincoer from the maelstrom of a funeral, a wedding, and kidnappings, he can only pray she’ll forgive his deceit. Will she believe she is not a pawn to his Honour’s Debt?

Digital Discoverability

It’s been a year since the article “Digital…Eventually” came out (Novelists INC newsletter) and the digital world is a lot like the dog world—time is compressed. It’s not exactly a seven-to-one ratio, but a lot has happened. This year, the buzz word is “discoverability” as in how does anyone find you, given all the hoopla and noise? The noise has been big stuff, too.

Barnes & Noble began publishing more than just classics, and Amazon became a publisher, which has shaken up New York publishers. Amazon also launched the Select program for lending books, to additional flurry. Amanda Hocking became the 2011 poster girl for digital success. We’ve had existing publishers announcing their digital plans, ranging from Berkley/NAL bringing back Signet Regency romances as e-books under the InterMix imprint to HarperCollins publishing work from their Authornomy writers’ site. Apple launched a new program for textbooks that has a whole lot of fine print. (But NY is still not talking about raising e-book royalty rates.)

You can follow the rest of what’s going on at DigitalBookWorld.com, on Bob Mayer’s Write it Forward blog, and at Publishers Weekly. But that’s all big picture stuff. I’m here to talk about my year in the trenches. It may help with your own digital discoveries.

THE NUMBERS

Let’s start with what everyone wants to know—the numbers. I’ve sold more than 90,000 books this year. Yes, that’s right, more than 90K. These are U.S.-only sales; the number doesn’t include giveaways. Last year, I didn’t pay much attention to international sales from Amazon; this year the numbers are growing fast, so I’ll be watching that. My bestsellers last year were A Proper Mistress and A Dangerous Compromise (one also sold great in print, the other did not, so go figure).

I’ve given away just over 15,000 copies of my Regency novella, Cat’s Cradle, so total e-books out there for me is more than 100,000. That’s respectable—not huge numbers, but not bad. It’s also the first year I’ve made enough to say that I’m supporting myself with my writing—and not starving while doing so. Always a plus.

With this in mind, I brought out my first self-published book, a Regency Historical romance, Paths of Desire. Last year, my sales did not start moving upward until after June/July—just after I brought out all eight of my Regency romances, so having a quantity of work out there does seem to make a difference. Sales really took off in September/October, when I dropped the price from $2.99 to $.99. I’ve pretty much left the prices there. Before we dig further into pricing and promotion, let’s step back a bit and talk some basics.

FORMATS

This one’s still a must for any e-book; I see books from the NY publishers that have the same formatting issues. It’s a tricky thing to get an e-book to look as it should, particularly across all the various platforms.

Last year, bringing out my backlist meant getting a very clean Microsoft Word file, setting up a simple style sheet, and then letting PubIt, Amazon, and Smashwords do the formatting to e-book. This year it’s a different story.

A few programs have helped with additional format clean-up, so the books look better. I’ve learned to take my Word files and save them—once they’re in clean, simple style sheets—as “Web Page, Filtered.” This HTML file gets cleaned up with a simple HTML editor; I love Coffee Cup for this.

NOTE: If you don’t know HTML, I recommend learning some basics over at W3school. com–they have some great tutorials.

Once the HTML looks good, I import the file into Mobipocket Creator. Like Coffee Cup, this is a free program. While Mobi has its quirks, it’s pretty easy to use. With Mobi, I add the cover, metadata, book description, ISBN, and suggested pricing, and convert the file into e-book format. I then look at the e-book file in Calibri, a free e-book manager that lets me make sure the formatting is correct. Seeing how the book will look in an e-reader helps me, and I can add additional tags and information to make the book highly searchable.

NOTE: I’d recommend that when you buy your ISBNs from Bowkers, make sure you upload a CSV file, which you can create in Excel, with keywords so searches can more easily find your books. Keywords or tags should include your name, the book title, and any special characteristics or genre information about the book.

In Calibri, I look for odd paragraphs and font formats, weird spacing, and symbols that don’t belong in the text. If I find such things, I go back to the Word or HTML file to sort it out (it’s almost always an issue with the style sheet). I’ve slowly been moving my other books into this new formatting process to give the e-books a cleaner design. I’ve also been correcting typos as I go, and adding promotional information into the back of the e-books, because this year it’s all about how readers find the books.

A NOTE ON STYLE SHEETS

It’s a Technical Thing. Word-processing programs, such as Microsoft Word, provide several ways to format text. You can apply formatting—italics, bold, different fonts, etc.—to individual words, sentences, or paragraphs but in an e-book document, this introduces extra formatting code that can cause issues later. Instead, set up universal formatting using a “style sheet.”

You can work from preset template styles (Word has the option to “change styles,” allowing you to select a template of styles) or modify existing styles by right-clicking on them. For instance, you can redefine “Normal” text to suit you (e.g., 12 pt TNR, first paragraph indented .5 inch, singlespaced, no spaces before or after the paragraph), highlight the paragraphs you want to be “Normal,” and apply the “Normal” style.

Follow similar steps to format styles for chapter headings, scene-break marks, title, and other special text. You can format individual words as needed, but if you have an entire paragraph of italics, it’s worth setting up a style. With your style sheet in place, the file can be converted cleanly to HTML and ebook formats. For more information on setting up style sheets in Word, go to the post on Twelve Steps to a Digital Format on my website.

PROMOTION

“Discoverability” was the word batted around at the NINC conference this past October—how does a reader find your books? I was fortunate enough to get my books onto the top-selling list at Amazon—A Proper Mistress was in the Top 10 overall sellers (not Regency category, not Romance, but overall). So, success does breed success. Sometimes it is just an issue of luck or timing. Other than this, I didn’t do much for promotion. However, I am online.

I blog regularly at sd-writer.com, I’m on Twitter and Facebook, and I do promote my work, but I don’t have huge reach. My Klout score hovers in the high 30s (and if you don’t know what Klout is, it may be time for you to improve your Social Media awareness). I’ve tried a couple of online ads, but haven’t noticed any impact from them. Same with reviews; I’m not sure they do much for a book, but I figure they’ll help with awareness.

I believe awareness is the key.

To help with reader awareness, I put Cat’s Cradle up as a free novella. It’s been on the Amazon Top 100 free e-books list, but I can’t say that the free novella has really helped the other books to sell more. I do think free works best when it’s the first book in a series—I’ve gotten hooked on Bob Mayer’s Atlantis series that way. With the free book promotion, I’m selling steadily, but not at the peak numbers. I’ve left the novella out there for promotion, but it may get a price tag put onto it at some point. Which brings us to the issue of pricing.

PRICING

My sales took off at the $.99 price point. I know publishers complain about this number; in fact, I think they turn pale when this number comes up as a price point for any book. Others think it’s undervaluing your work (and folks seem to forget that paperbacks started off as cheap dime novels). For me, the $.99 price made sense for two reasons.

First, my backlist has already made money. These are books that were done and finished and sold, so it’s all gravy from here. Second, aren’t we all watching the budget these days? The economy is bad, and my book buying budget no longer includes any book that’s over ten bucks. In fact, I really like books that sell for a buck or two. (I can go three or four at a stretch, and that’s about it.) I love the low-cost books because I still read a lot, so what’s easy on my pocketbook is an easy sale. The way I figure it, I’m not the only one looking for a bargain.

This notion showed up, too, at the last NINC conference in the data presented by Carolyn Pittis of HarperCollins. Over the past year, the bestsellers at Amazon have been priced either low ($.99) or high, but not in the middle. I don’t have a household name (or a huge marketing budget) that will make that high price point work for me—and Regency romances aren’t big blockbuster books. This same statistic about pricepoint sensitivity also showed up in a recent Publisher’s Weekly article. So, at the lower price point, I make a better profit in quantity.

Last November, I tried out a price increase back to $2.99, but this impacted sales numbers, so now all my books are priced around $.99 to $1.99. However, I’ve brought my new book out at $3.99, so I can discount it and do specials (it’s on sale for .99 through the end of March 2012).

I’m also still trying to make sense of all the data from the last year. Why does one book sell better at $1.99 than it did at $.99? Is it the cover? The cover copy? The timing of its release? The lunar cycle? Why does a book that did not-so-well in print do great online? What’s the difference? Do the monthly trends mean anything, or is this market in such flux that there are no trends, just an ever-changing tide? Sometimes my head hurts from trying to make sense of everything, so I go back to writing; this marketing stuff is not for sissies.

Which brings us to the next big issue for being discoverable.

EXPERIMENTATION

For me, 2012 is all about experimental promotion. I’ve sent Paths of Desire out for reviews (if you want a free copy and will post a review at Amazon or BN.com, email me). I’m trying cross-promotion with other authors on their blog sites. For additional exposure, I’ve posted my backlist to Backlist Ebooks. I also regularly give workshops. I’ll be speaking at the 2012 RWA conference, and I’ve brought out one of my workshop books as an e-book: Story Showing; Story Telling. I want to experiment more with cover designs, and with bundling some of my books, which should work great given that some of the books are connected.

Most of all, I want to get more books out there.

I’ve had readers asking for Diana’s story, a character from Lady Scandal whose story I’ve always wanted to write, and Jane’s, from A Dangerous Compromise. I’d also love to put out two other Regency romances sitting around that need editing. So, much more writing must be done because I can’t sell a book I haven’t finished. Then it’s time to edit, format, and get the word out there.

But, really, the truth is that no one knows what works.

Some books just sell better than others. Some authors sell better than others. And some books sell better on Amazon than on Barnes & Noble. (I include these two big outlets because, for me, Smashwords does not produce great sales, and I’ve left the prices higher there because the numbers do not justify a price drop.) I haven’t figured out why BN.com is lower for me, but Liz Scheier of Barnes & Noble was at the 2011 Novelists INC conference and was made aware of how many authors (besides me) found their books to be lagging at BN.com but doing great at Amazon. I have seen performance improve at BN.com since last October, so maybe Liz is having an impact. I know Amazon has a lot of great promotion tools, and it’s really hard not to give Amazon the focus when they’re producing the profit.

I’ve put two books into the Amazon Select program. The downside is that the books must be exclusive to Amazon to be in the program. The upside is that Amazon will pay for every book borrowed. This payment may not be enough to offset the loss of sales from other sites, but I do like the idea of book-lending—I got my reading start at a library, so I’m a supporter of book-lending.

Which brings us to…

PIRACY

For me, this is still a non-issue. If you have a huge brand, maybe this is something you need to look at. But Digital Rights Management (DRM) still sucks, and even Amazon has started moving away from it, with their changes to allowing authors to set DRM in 2010 (see the article on Amazon’s change for DRM management), and with their Amazon Select program to lend books. As noted in a recent article in Publisher’s Weekly, calling for publishers to become sane about the DRM issue: “…a study last year by Rice University and Duke University contends that removing DRM can actually decrease piracy.”

Fighting piracy has just about killed the record industry. I have neither their resources nor their interest in this battle. I still maintain that if you post your work for sale at a price buyers consider reasonable and it’s easy to buy, most folks will opt to purchase it.

RESULTS

When I wrote the article last year, I’d started down the digital path in November 2010 and wrote the article in mid-December, when I was putting my third book online. At that point, the three titles (Under the Kissing Bough, Proper Conduct, and A Proper Mistress) had netted $201.96 from Amazon, $147.70 from PubIt, and $57.09 from Smashwords.

In other words, this time last year (in 2011), I’d made about $400 for the previous year. My total budget for covers, ISBNs, and some online promotion was $5,000. At that time, I’d noted:

  • Sales of Kindle and Nook are anticipated to explode (they did)
  • Digital media consumption is on the rise (it still is)

In fact, the Kindle Fire is reported to have sold over six million units. BN’s Nook sales are up 70% this year over the previous year, but are still behind Kindle sales. All of this means that while you may not see your book hit the bestseller lists, your sales numbers could still go up (a larger market means more sales are needed to hit the tops of the lists).

So what’s ahead for this year in the trenches?

For me, more books, more experiments. The noise is going to be noisier this year. By next year, I’ll let you know how the self-publishing is going. And I hope to have a couple of more books out and available. Would I say no to a NY deal? Maybe. Or maybe not. But the NY deals are no longer the only path, and a lot of times, they’re not a great deal, either; not with lower advances and royalties than you can get from doing the work yourself. The world has changed in the last year. It’ll change even more—that’s one prediction you can bet on. And it’s no longer digital eventually…it’s become digital inevitably.

This article was originally published in the NINC newsletter as a follow up to the “Digital…Eventually” article. For more information, see also the post on “Setting up for Digital.”